Our Seminars

The Specular Media Product Development Hygiene Series gives founders and product leaders a 360-degree understanding of what it takes to bring products to market – and succeed. Through three focused seminars – Discover, Develop and Deliver – we impart real-world expertise, practical tools, and the processes startups need to make smart decisions, build with focus, and adapt as they grow. Participants leave with frameworks they can apply, clarity on what matters most, and the confidence to learn fast and move forward.

DISCOVER

Lay the groundwork for smart product bets.

• Size up markets and competitors with confidence

• Define target customers and map their motivations

• Validate demand before building — not after

• Create a Market Requirements Document (MRD) that guides strategy and keeps teams aligned

• Build early roadmaps and governance structures that prevent distraction

DEVELOP

Turn clarity into action and build what matters.

• Define MVPs that solve real problems and resonate with customers

• Prioritize features using frameworks that remove guesswork

• Draft Product Requirement Documents (PRDs) that align product, marketing, and leadership

• Strengthen cross-functional collaboration to accelerate delivery

DELIVER

Equip teams to launch, scale, and grow intelligently.

• Craft positioning that commands attention and drives adoption

• Map the GTM funnel and launch plan for predictable execution

• Build battle cards that turn insights into sales wins

• Identify and prioritize strategic bets for sustained post-launch growth